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Oxford College of Coach Mentoring – Video Streaming Ecommerce Subscription Case Study
Oxford College of Coach Mentoring required innovative delivery of coaching and mentoring materials to reach a potential worldwide market. These had to be delivered through high quality audio and video.
Technical Challenge
There were a wide variety of audio and video files that needed standardisation and conversion to Flash streaming technology.
The challenge was to ensure the 1hr plus video and audio delivery was quick-loading, with a smooth, consistent delivery.
Optimal testing and setting of bit rates, encoding; bandwidth; frame rates; video data rate, audio data rate, video size, number of users were all issues that were considered, in order to achieve the highest video/audio streaming quality for the website.
Security and Intellectual Property Rights (IPR) Protection
Appropriate technologies and programming methods were employed to maximise the security of the ecommerce website and the video and audio streaming in order to protect the Intellectual Property Rights (IPR) of the material being viewed and listened to.
Outcomes for OCMC
Immediately the site was launched, Oxford College of Coach Mentoring was in negotiation with very interested corporate customers in the US and London UK. The impact and quality of the training videos supported OCMC in gaining a contract with the largest insurance provider in the UK – and fifth largest worldwide, with 40 million customers – to provide them with a dedicated video training portal.
Usability for the end-user is as high as possible, yet the site retains a professional image using
high quality audio and video and ecommerce (shopping cart) technology.
Customer feedback has been very positive about the features incorporated in the site and the Oxford College of Coach Mentoring international annual conference was viewable online for the first time.
Web video and website consultancy delivered:
"This project pushed the boundaries of web design and incorporated many of the latest technologies to deliver high quality streamed audio and video products. The outcome is a very solid e-commerce system, with many additional features and functions, which looks great and performs its tasks perfectly...We found Websynergi to be professional in their approach and had the needs of our business at heart whilst also being friendly."
Ed Parsloe - Director, The Oxford Coach Mentoring Channel
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